Thrilling storytelling for social media


Stories are one of the most popular, engaging, and stable formats across social media, including Instagram, Facebook, and more. They can also be tricky: engagement and performance require some expertise. This workshop will help you develop better stories by turning the mysterious creative process into a sequence of understandable and reproducible steps. Moreover, it will help you harness the stories’ power for the benefit of your city and its communities.

In our event workshop you will:
> gain the skills, essential to create the stories’ content, including basic technical skills, storyboarding, and repackaging,
> get the insights on the Instagram algorithm to become much more visible to your urban community,

> become capable of creating engaging, interactive stories.

You and your stories are at the very center of the event's Live Session. You will practice your storyboard creation skills within a small group and develop your own new stories' format(s), capitalizing on the content exchange and collaborations with the participants from other cities.
Join our workshop to level up your storytelling skills.

This course consists of two parts:
[A] 1x video input for individual preparation.
[B] 1x live session via Zoom.

Your instructor & coach introduces you to the topic via video content. He will provide you with the necessary knowledge and open up new possibilities. Each participant can view the content individually and work through it at their own pace. In the joint live sessions, we clarify your questions and discuss concepts and approaches. We will also concentrate on exchanging experiences and developing your ideas. Your coach will support you.

Live Session Date:
October 12th, 2021, 17 – 18.30 CET
On-demand content will be provided on October 7th, 2021.

Time invest for you:
• 25 min for video content
• 90min for live session

Your speaker & coach:
Natalya Petrova is a “7х7” project community manager. Her area of expertise includes methods of audience research and analysis as well as interactive social media formats and, lately, Instagram Story Games in particular.

The workshop is open to participants from Belarus, Germany, Russia and Ukraine. The workshop itself is thus also a multilateral encounter with networking potentials.

Register now!

Course Materials, Links and Files:

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